Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic.
Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is not his first time driving growth among subscribers. Prior to Gannett, he was CMO of the subscription meal company Freshly and before that, Mayur was Global VP for Growth & Marketing at Spotify.
Mayur was recently named to Forbes’ list of the World’s most influential CMOs of 2021.
In this conversation, we talk about the kind of teams needed for sustainable long-term subscription success, the role of “growth” as an emerging discipline and his formula for creating a flywheel for growth that can work at any kind of company.
There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related...
Jessie Teitz Becker, the SVP Marketing at Impossible Foods, brings her impressive marketing knowledge and expertise in forming long term recurring revenue relationships to...
As subscription organizations scale, one of the trickiest challenges they face is entering international markets. While they often focus first on things like managing...