The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Episode 37 December 01, 2021 00:31:18
The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta
Subscription Stories: True Tales from the Trenches
The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Dec 01 2021 | 00:31:18

/

Show Notes

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic.

 

Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is not his first time driving growth among subscribers. Prior to Gannett, he was CMO of the subscription meal company Freshly and before that, Mayur was Global VP for Growth & Marketing at Spotify.

 

Mayur was recently named to Forbes’ list of the World’s most influential CMOs of 2021. 

 

In this conversation, we talk about the kind of teams needed for sustainable long-term subscription success, the role of “growth” as an emerging discipline and his formula for creating a flywheel for growth that can work at any kind of company.

 

Other Episodes

Episode 81

March 05, 2025 00:40:49
Episode Cover

A Behind-The-Scenes Look at Adobe’s Journey to Subscriptions with Mark Garrett, the CFO Who Architected That Transformation

 In today's episode, we're exploring one of the most ambitious and successful business model transformations in modern corporate history, the shift of Adobe from...

Listen

Episode 66

January 24, 2024 00:36:21
Episode Cover

Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton

The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service....

Listen

Episode 77

October 02, 2024 00:44:57
Episode Cover

How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell

Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust...

Listen