Subscription Stories: True Tales from the Trenches

--- Robbie Kellman Baxter ---

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

Brought to you by Robbie Kellman Baxter of Subscription Stories: True Tales from the Trenches

Latest Episodes…

  1. Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products

    A good product manager “meets customer needs and solves customer problems and fuels the business”. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. They cover finding the right team, how to build digital subscription products, and the importance of customer-centricity ...

    08/05/2020

  2. Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier

    “Our goal is to teach forever habits.” Joanna Strober has reimagined the youth weight loss industry through her wellness program, Kurbo. Tune in to hear Joanna talk with Robbie about the role of a human coach in a digital program, how to communicate with both parents and kids, and instilling ...

    07/27/2020

  3. Inspirato’s Brad Handler on Revamping a Thousand-Year-Old Industry

    “Life is too short to play vacation roulette”. Brad Handler and his brother Brent are vacation entrepreneurs who incorporate membership and subscription into their luxury travel service, Inspirato. Brad joins Robbie to discuss the importance of “celebrating failure” when innovating, how a strategic approach to real estate and data give ...

    07/27/2020

  4. About Subscription Stories

    Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing ...

    07/20/2020